Last updated: August 2025

Dynamic Waves is the trading name of Jane Livesey Ltd (“we”, “our”, “us”). We are committed to protecting your privacy and complying with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

Jane Livesey Ltd (company number [insert number]) trades as Dynamic Waves and provides consultancy, coaching, facilitation, and training services.

Contact details:
Registered address: 5 Brayford Square London E1 0SG
Email: info@dynamicwaves.co.uk

2. Data we collect

We may collect and store the following personal data when you interact with us:

  • Contact details (name, email, phone number, organisation, role)
  • Information you provide in forms, calls, emails, or during sessions
  • Notes from coaching, facilitation, or training (where relevant and with your agreement)
  • Technical data such as IP address and pages visited (via cookies)

We collect only what is necessary for the purposes set out in this policy.

3. How we collect data

  • Directly from you (forms, calls, emails, events, or in person)
  • Automatically through our website (via cookies and analytics)
  • Through referrals or introductions

4. Why we process your data

We process your personal data to:

  • Respond to your enquiries and provide our services
  • Deliver coaching, training, or facilitation you have booked
  • Send resources or updates if you have chosen to receive them
  • Keep business records as required by law

5. Legal basis for processing

Our processing is based on one or more of:

  • Consent – when you choose to receive communications or share specific information with us
  • Contract – when processing is necessary to provide services you have requested
  • Legal obligation – to meet record-keeping or reporting requirements
  • Legitimate interests – when the use of your data is reasonable, has minimal privacy impact, and is necessary for running the business

6. Cookies

Our website uses cookies to function and to help us understand how it is used.
See our Cookie Policy for more information and to manage your preferences.

7. Data sharing

We do not sell or rent your data.
We may share limited data with:

  • Service providers that help us operate the business (e.g. email services, scheduling tools, cloud storage)
  • Trusted contractors such as a virtual assistant, only where necessary and under confidentiality obligations
  • Legal or regulatory authorities if required by law

8. Data retention

We keep personal data only for as long as necessary:

  • Client records: normally up to 6 years after our last contact, unless the law requires longer
  • Enquiry data: up to 12 months if you do not become a client
  • Marketing preferences: until you unsubscribe or withdraw consent

9. Data security

We take reasonable steps to protect your data using password protection, reputable cloud services, and limiting access to only those who need it. This may include the business owner and, from time to time, trusted contractors such as a virtual assistant. Any contractors are given access only to the information necessary for their task and are required to keep it confidential.

10. Your rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data (where legally possible)
  • Restrict or object to processing
  • Withdraw consent (where consent is the legal basis)

To exercise these rights, email info@dynamicwaves.co.uk. We will respond within one month.

11. Complaints

If you have concerns about how we use your data, please contact us first.
You can also complain to the Information Commissioner’s Office (ICO):
www.ico.org.uk / 0303 123 1113